It was founded by the Danish businessman Rene Rechtman
Moonbug Entertainment, a children's video content company, has been out of business for three years, and on Thursday the company was sold to two former Disney executives and the private equity fund Blackstone, which is building a large media group.
أما السعر فهو 19 مليار كرون دنماركي، أي 3 مليارات دولار، وفقاً لتصريحات رينيه ريكتمان لشركة الإعلام الاقتصادية Finans .
Biggest sale for a startup
According to Børsen, this deal is the largest startup sale in Danish history.
و تختص شركة Moonbug بنشر محتوى مصور للأطفال على منصة YouTube، كما تم بيع المحتوى أيضاً لمنصات مثل Netflix و Amazon Prime Video و Chinese Tencent، وبالإضافة إلى ذلك فقد طورت الشركة عدداً من المسلسلات، أكثرها شهرة هو “Cocomelon” ، حيث يحصد أكثر ثلاثة مليارات مشاهدة شهرياً على YouTube.
This is not the founder's first business deal.
This deal is not the first time René Recktmann has sold a company he founded; he has previously succeeded in building companies from scratch in the media industry and then selling them.
Prior to Moonbug, Rickettman was in charge of Maker Studios, which was sold in 2014 to Disney for approximately five billion Danish kroner.
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